All-in-One Automotive Lead Platform

LeadLocate uses an omnichannel marketing strategy to generate live car shopper leads. We can generate leads based on a wide range of criteria. For example, we can generate subprime car sales leads, lease leads, financing leads, vehicle acquisition leads, and a range of other types of car shoppers in any particular market. If you're a car dealer or an individual salesperson, we can help you generate your own leads and stay busy, even during the slower times of the month.

In addition to our lead generation, our software includes everything you need to manage leads and brand yourself. For individual salespeople, that includes your own personalized website, desking tools, text message automation, AI assistant, as well as a portfolio of other technologies that are all included in one subscription price.

For dealerships, if you want to use your current CRM software, we can simply push leads from our system directly to your own CRM using a standard XML ADF file that is commonly used across the automotive industry. Best of all, we don't have any contracts, setup fees, or cancellation fees. We pride ourselves on having the most common-sense software in the market and are committed to earning your business every month.

It is not uncommon for some inbound car buyer leads not to buy immediately. This is why it is critical that you have a clear follow-up process in place that you can stick to. We do not hold leads back or filter them. Every lead a customer submits in your sales zone is sent to you, and it is yours alone. We target your sales area, we ask for contact details and buying intent up front, and we pass on whatever the customer provides. If a lead turns out to have bad contact information or is outside your zone, our quality control team will review it for replacement.

With our built-in CRM, you can respond, qualify, and track every conversation with functionality for bulk responses and messaging. Some customers may have objections or need more hand-holding than others; it is in those moments that you can educate buyers and form a relationship with them.

If a lead ends up having invalid contact information or is not genuinely looking to buy a car, simply report it, and our staff will check and remove it from your account. You will be working with everyday people looking to buy a car, and objections will vary from wanting too much for their trade-in, having credit issues, or having an unrealistic budget. As long as you are a good salesperson, you can easily overcome these objections and close these customers.

Some of our leads are VIN specific and some are not. When we advertise your inventory through Inventory Link, the shopper submits on a real vehicle from your lot and the lead reaches you with the VIN attached. Other shoppers tell us they want a small SUV or a work truck and nothing more exact than that. You get both, and the mix depends on how your market behaves rather than on a setting we can flip. Every lead answers the same pre-screening questions when it is submitted, and the answers reach you exactly as the customer typed them. Some leads will have trade-ins, and some will not. Our marketing strategy is centered on omnichannel advertising, so we are able to reach car shoppers across many different platforms. Dealerships that are successful on our platforms usually have a good inventory selection, different types of financing options for all credit levels, and can accommodate different down payment options.

Our pre-screening questions are your first line of defense against clients who are not quality leads and may not be a good fit for your type of dealership. These questions can include a minimum down payment requirement, a minimum credit score requirement, and so on. Your account manager will help you customize the back end of your account when you do your first training call.

There are many ways you can improve your closing ratio. A lot of the time, automotive sales professionals get stuck in the loop of just asking the same questions over and over again. At that point, the customer simply leaves and moves on to another dealership. Therefore, it is critical that you follow up with each lead quickly and stay consistent with your messaging. You also need to think of different ways to engage with these leads on a daily basis without being a pest or repeating the same questions.

We have pre-built templates already populated in your account that provide some ideas about how you can follow up with customers, discussing different general promotions that most dealerships run on a monthly basis. For example, dealer cash offers, trade-in offers, interest buy-down offers, and others. Our integrated AI follow-up assistant will help you create follow-up messages that will encourage customers to reply to you.

If you are shopping for a new car sales lead generation software, you want to ask a few key questions before you make your decision. The first question is, where do these leads come from? With LeadLocate, our inbound leads come from a variety of online paid and organic advertising, and we implement a set of pre-screening questions to ensure that the customer is actually in the market looking to make a purchase rather than being a cold lead from a database.

The next question you should ask should be about the technology that allows you to follow up. If the automotive lead provider does not have a modernized technology stack that helps you follow up with the lead, most of the time these leads will ghost you and block your phone number. It is critical to have a company with a complete understanding of the car buying cycle that customers go through in today's market.

And of course, the third question is about exclusivity. Even though other lead generation companies talk about exclusivity, a lot of the time that is not the case, as they recycle leads from months ago. With LeadLocate, we have a unique fingerprint technology that only posts leads to one account, so even if you have multiple dealerships in the same area, the leads are never duplicated. If we have two different salespeople in the same store using our software, each salesperson will have their own account and will receive exclusive leads, which are not shared with anyone else outside of their account.